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Festivals, local celebrations, public events.
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The project
A standardized system for managing urban alerts and notifications
Operational protocols and an official communication channel with geolocation.
Supported by Castellón Global Program and INCIBE
What it is
Urban Alert
Digital infrastructure for critical communication in cities.
Cities need to communicate with speed, clarity and trust — both in an emergency and in their day-to-day.
UrbanAlert was born from real experience in public safety, emergencies and municipal management, combined with specialized technology to build operational tools aligned with the reality of cities.
Good institutional communication:
- Strengthens citizen trust
- Improves prevention
- Reduces uncertainty in critical situations
- Builds safer, better-prepared cities
Our principles
How we work
- 01
Service to citizens
Technology built to protect and inform people.
- 02
Professionalism
Designed with operational knowledge and technical rigor.
- 03
Transparency & great service
A clear, trusted relationship with institutions.
- 04
Fair pricing
Useful, sustainable technology for public administrations.
- 05
Responsible technology
Reliable, accessible and privacy-respecting systems.
The problem
Information doesn't reach people, or it arrives too late.
Multiple scattered channels —press, social media, messaging— with no single official source. The result: noise, rumors and warnings that arrive late.
The demand
Citizens already expect direct, immediate communication
- 1Mobile is the primary information channel.
- 2Trust in institutions depends on speed.
- 3Cities need permanent digital infrastructure.
- 4Real-time communication is expected to be fast.
94.3%
of Spaniards are in favor of using mobile alerts as a precaution against a disaster.
Centro de Investigaciones Sociológicas (CIS) · March 2025
The solution
The right information, to the right people
Make sure important information reaches the right people, at the right time and in the right place.
Authorities send geolocated alerts from a control panel. Citizens receive the messages with no need to register.
01
Create message or alert
Type, title and content of the notice.
02
Draw the exact zone
Define the affected perimeter on the map.
03
Send the notification
Geolocated, instant delivery.
Hyper-local segmentation Direct communication, no social media Full control from the municipal panel
What Urban Alert is NOT
- It does not replace emergency services (112)
- It does not replace ES-Alert
- It does not manage emergency situations
- It does not make operational decisions
Use cases
One infrastructure, every scenario
Traffic & mobility
Traffic accidents, road closures, works, races.
Public safety
Disturbances, demonstrations, scammers.
Emergencies
Floods, fires, gas leaks, and more.
A better-informed city is a safer, better-prepared city
Value for your city council
Management
A single official channel for safety, emergencies and urban mobility.
Coordination
Better coordination across municipal areas: Police, Social Services, Mobility and Civil Protection.
Information
Clear, localized and official messages that cut rumors and misinformation.
Trust
Fewer complaints, less uncertainty and greater citizen trust in the council.
Team
The people behind UrbanAlert
Verónica Villegas
Co-Founder · Finance & Marketing
Airbus · Colgate-Palmolive · Kerakoll
José Mª Villegas
Co-Founder
30+ years in urban security and emergencies · Former Police Officer
Cristian Rodriguez
Partner · CEO Ambimetrics
Technology and product
Jordi Sales
CEO House Of
Intelligent agents for critical infrastructure
Advisors
Backed by real operational command
Local Police Chiefs, Fire and Civil Protection commanders with active operational command.
Ángel Giménez
Local Police Command
Toni Costa
Fire & Civil Protection Command
José Luis Carqué
Local Police Command
Shall we talk?
We'll set up a demo with the founding team. 20 minutes is enough to see a real protocol activate in your city.